Trademarks and corporate identifiers are essential to a company’s brand recognition and represent both intangible and tangible value. A well-known trademark is an immense asset for its owner and an important factor in its market position. In particular, trademarks serve to signal the origin of a company’s goods and services and to distinguish them from those of its competitors.

A great deal of effort and money is often invested in building brand recognition. To protect this investment, you should protect your rights to names, logos, slogans, and product shapes from misuse by third parties.